Online Retail Store Design: A Closer Look

Online Retail Store Design: A Closer Look

In our last post, we discussed some of the essential components that each online retail store should include in order to thrive. One of the key points listed was a sleek web design. As this point deserves a little bit more detail, we are going to take a closer look at just how to achieve this look for the e-commerce side of your business. Before taking your website any further, however, ensure your business is backed by an Orlando Retail Insurance program.

First, think about the demographic you wish to reach. Audiences of all ages use the internet to peruse sites to shop, buy products, and do research. However, you want to ensure the design of your retail store appeals to who you want to visit the most. For example, Small Business Chronicle states that Generation Y shows a preference for retail websites that incorporate a large main image, use celebrity photos, have a search feature, and have little text, according to a study published in the May 2010 issue of the International Journal of Human-Computer Studies. Take these factors into consideration when designing your site, and be sure to hire a professional web designer. This isn’t the time to skimp on costs and try to build one yourself.

Regardless of your target audience, be sure to include ample, high quality pictures of your products. Customers are more likely to make a purchase when they can clearly see the item. Next, include straightforward product descriptions. Remember, you’re focusing on the customer’s experience, and these two components are critical to promote a sale and to be sure they’re repeat customers.

Lastly, add social features. Your online store should be synced with your social media pages including Facebook, Twitter, and Instagram. These are the most commonly used platforms, so take advantage of the traffic you can bring to your site from social media. Next, be sure to engage with followers and include special discounts and offers to them for being loyal fans.


About Newman Crane & Associates Insurance

Deciding what coverages you need and what limits and deductibles make the most sense can be tricky. Since 1965, Newman Crane & Associates Insurance has been helping Central Floridians make sense of their options and make the smartest choices for their circumstances. We encourage you to contact our friendly, experienced, and capable team today. Call us at (407) 859-3691 for a consultation.