In our last post, we covered some ways that small businesses can get their finances in order to benefit their business in 2018, but equally important are the front lines of the operation focused on serving customers.
Happy customers mean repeat visitors, which small businesses thrive on. That said, providing stellar customer service tips to set you apart from the big box retailers and companies you’re likely competing with. As your first line of defense should you face a claim, be proactive about protecting your operation with an Orlando General Liability Insurance policy.
Focus on people first.
Having a customer-centric business means approaching a sale as a human first. Yes, you want to do business, but giving the customer a personal experience will give you a leg up on the competition.
Establish your business as one that genuinely cares about their customers rather than just treating them like a dollar sign. Remember the bigger picture in your everyday interactions with your customers.
Learn what your customers want.
You should never be complacent when it comes to staying on top of trends and what your customers really want. Apart from just building a relationship with them, use analytics and data to track their purchases and request feedback to see how you can improve your service or product.
Make your business efficient.
The more accessible your business is, the better. Clearly provide contact information, make your website easy to navigate, provide customer service for routine questions, and create a location where they can address your pain points.
The more you respect their time and cater to their needs, the more likely they’ll want to continue giving you their business.
Keep promises.
Doing what you’re supposed to do and when you’re supposed to do it is the simplest way of providing great customer service. No more, no less. Deliver on time, or even earlier. Respond when you say you will. Be fair about prices, additional fees and extra charges. Establish clear return and refund policies.
Provide the services you say you provide in your correspondence and in your marketing. Think before you give any promise—because nothing destroys trust faster than broken promises, says Provide Support.
Focus on problem-solving.
If there are major challenges for your customers, address them. Don’t be afraid to ask for feedback, either. While it might be a hard pill to swallow, recognizing the issues within your customer service process can give you insight into how to fix it. Acknowledge your mistakes and apologize to the customer rather than point fingers.
You should also make a point to take action as soon as possible. Your ability to restore customer confidence and earn their satisfaction in such situations is crucial. Mistakes happen, but if a problem is successfully resolved, customer’s sense of trust will increase. Any breakdown is an opportunity to get closer to your customer, show their importance to your company and make your service even better, says the article.
About Newman Crane & Associates Insurance
Deciding what coverage you need and what limits and deductibles make the most sense can be tricky. Since 1965, Newman Crane & Associates Insurance has been helping Central Floridians make sense of their options and make the smartest choices for their circumstances. Whether you need Warehouse Insurance or any other type of business or personal coverage, we encourage you to contact our friendly, experienced, and capable team today. Call us at (407) 859-3691 for a consultation.