Your Business, Smartphones, Tablets & eCommerce

Florida business insurance

Your Business, Smartphones, Tablets & eCommerce

As a retail business professional, you’ve experienced the whirl of mobile online shopping. But for an industry that deals in physical, tangible products, could mobile shopping on our smart phones truly replace the browsing process? Do our smartphones really matter in retail? According to the New York Times, they do.

In 2012 people spent $25 billion on purchases made from phones and tablets. The figure is an 81 percent increased from the year before according to eMarketer. In terms of total sales, mobile purchases are still a minority, only 11 percent of the total e-commerce market.

The shift is significant to business retailers. Mobile shopping is not easy. The screens are tiny. It is, much more difficult to view items and maneuver through a website on your phone than on your laptop screen or strolling through the aisles themselves. It reflects an overall inclination to use our mobile phones for everything, even with the difficulties.

Tablets in particular are making a huge impact on the e-commerce industry. Shopping on tablets surpassed phones last year, with $13.9 billion spent on tablets and $9.9 billion from phones. Not only that, tablets have even surpassed the amount spent per order than smart phones- an average $329 per order is spent on tablets, and $250 on smart phones.

Even if you don’t have an e-commerce store front, making your retail website mobile friendly will greatly increase your store’s visibility and keep visitors coming to your page for more information.

At Newman Crane, we have Florida business insurance plans to protect your retail operation from a number of potential losses, including liability and property damage. Contact us today for more information about our Florida Retail Insurance programs.

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