Orlando Business Insurance: Bring on the Business

Newman Crane

Orlando Business Insurance: Bring on the Business

Orlando is trying to rebrand its image. Known as the city of theme parks, resorts hotels, and tourist attractions galore, many don’t see Orlando as a center of business.

Nicknamed “The Theme Park Capital of the World,” Orlando boasts multiple theme parks ranging from the giant Walt Disney World Resort to Universal Orlando Resort and Sea World among others. The city attracts over 51 million tourists a year and was the most visited American city in 2009. While the tourism industry is a great boon for the city, business leaders are calling for new awareness about the other industries the city and surrounding area has to offer.

The Metro Orlando Economic Development Commission is taking on a new brand campaign that community leaders hope will boost Orlando’s business interests. The new branding platform aims to show visitors to the area Orlando’s non-touristic business potential.

Outside of tourism, Orlando boasts multiple successful business attributes including nationally recognized high-tech training-simulation companies, medical and biotechnology institutions, and foreign-trade zones.

Above all, the marketing effort seeks a unified approach. A case study written by Rollins College found that while Orlando has significant business development in the area, the region also had many different organizations pursuing separate goals. A central brand initiative is necessary.

Part of the unification effort was choosing the EDC as the sole leader on the new marketing venture, rather than designating several groups. The new brand campaign is expected to be rolled out next fall.

At Newman Crane, our specialists can create a business insurance package tailored to the specific needs of your company. Coverage typically includes commercial auto insurance, surety bonds, general liability, workers compensation, commercial umbrella insurance, employment practices liability, and more. Contact us today for more information on our commercial and business insurance coverage.

Source: Orlando Sentinel

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